Our Story

From intern to team lead in cloud infrastructure-six years of hustle. I went from learning the ropes to managing teams and operations, from being the newbie to having interns report to me. But through it all, I carried a dream. A vision I manifested every single day: to build something of my own. A brand that would truly contribute to our people, our country.

I watched my colleagues gulp down their third cup of coffee by noon, just to stay awake. I saw friends struggle with sleep despite being exhausted. Parents around me were desperate to find something healthy that their kids would actually eat without a fight. And me? I was part of the same cycle—tired, caffeinated, looking for quick fixes that never really fixed anything.

One evening, while scrolling through YouTube looking for a hot chocolate recipe (yes, even engineers have comfort food cravings!), I stumbled upon something called carob. Honestly, I'd never heard of it. The video showed this brown powder that looked like cocoa, but the creator kept saying, "It's not chocolate, and that's the point."

Curious, I dug deeper. Carob - an ancient superfood, naturally sweet, zero caffeine, loaded with fiber. But here's what struck me: it wasn't trying to be chocolate. It had its own unique, earthy taste. And that's when it clicked. We don't need another chocolate substitute. We need real food that's actually good for us and tastes good too.

The problem was clear. In India, we're stuck between two extremes - junk food that tastes great but destroys our health, or "healthy" options that taste like cardboard. Where's the middle ground? Where's the food that nourishes your body AND makes you smile?

That's the gap Aarasa fills. We're not selling you a chocolate replacement. We're bringing you carob - a tasty superfood worth trying and making part of your everyday routine. Something your kids will actually enjoy. Something you can have in the evening without worrying about staying up all night. Something real, simple, and honest.